MAR3023

Basic Marketing Concepts

Course Code:
MAR3023

Credit Hours:
3

Effective beginning:
2023-24

Sections:
000

 

Course Description:
This course provides an overview of the comprehensive field of marketing. The concepts, terminology, methodology, and structures explored in this course will provide a basis on which to build further expertise in the student’s particular field of study. Specific competencies developed in other disciplines are drawn together in this course as students critically analyze and view the comprehensive field of marketing.

 

Course Details

Instructors:

Dr. Thomas Schaefer
schaefert@chipola.edu

 

Required textbooks/ course materials:

Boone/Kurtz, Contemporary Marketing (19th ed.), with MindTap printed Access Card, ISBN: 9780357435397.

 

Assignment/course outline:

See first-day handout.

 

Discipline-level learning outcomes:

BA-1 Exhibit knowledge of accounting, finance, management, legal, operations and marketing.   

BA-2 Identify MIS, economics, technology, statistical data and decision support tools for making effective business decisions.

BA-3 Recognize the impact of today’s global economy, diversity and cultures on businesses. 

BA-4 Comprehend how effective leadership, teamwork and ethics relate to best business practices.  

BA-5 Use effective oral and written communication skills, including effective research techniques. 

 

Course-level learning outcomes:

Course-level student learning outcomesDiscipline-level learning outcomesAssessment methods

Synthesize what Marketing is how it is used and applied ethically within the company.

Evaluate the 4 P’s and what they mean.

Compare the internal and external factors that affect the marketing environment and assess their impact on competitive strategy. 

Appraise the steps in the strategic planning process, recognize the types of competitive strategies, and indicate how products are positioned for competitive advantage.

Synthesize how markets are segmented and how target markets are selected. 

Formulate the steps in the buying decision making process and recognize how the process differs across buying situations.

Contrast the steps in the new product development process and apply product related strategies to make the product and branding decisions contained in a marketing plan.   

BA-1, BA-2, BA-3, BA-4, BA-5 

BA-1, BA-2, BA-3, BA-4, BA-5        

BA-1, BA-2, BA-3, BA-4, BA-5        

BA-1, BA-2, BA-3, BA-4, BA-5        

BA-1, BA-2, BA-3, BA-4, BA-5        

BA-1, BA-2, BA-3, BA-4, BA-5        

BA-1, BA-2, BA-3, BA-4, BA-5

 Tests, Quizzes, Homework

 

Means of accomplishing learning outcomes:

In-Person

The instructor will:

  • Lecture and lead class discussions.
  • Assign readings from textbooks and/or other sources to supplement lectures.
  • Provide supplemental materials that align with the material presented in the textbook as appropriate.
  • Design assignments, quizzes, discussions, etc., to help students engage with the course material.
  • Use other teaching strategies to assist students in examining and understanding course materials as needed.
  • Provide timely feedback on assignments.
  • Hold weekly office hours to address questions and student needs outside of class time.

The students will:

  • Attend class regularly and be attentive to lectures.
  • Engage with class discussion.
  • Participate in student discussion groups.
  • Read assigned readings.
  • Complete assignments, quizzes, discussion boards, etc., as assigned by the instructor.

Online

The instructor will:

  • Lead class discussions.
  • Assign textbook and/or other readings.
  • Provide supplemental materials that align with the material presented in the textbook as appropriate.
  • Design assignments, quizzes, discussions, etc., to help students engage with the course material.
  • Use other teaching strategies to assist students in examining and understanding course materials as needed.
  • Provide timely feedback on assignments.
  • Hold weekly virtual office hours to address questions and student needs.

The students will:

  • Engage with the course regularly.
  • Engage with class discussions.
  • Participate in student discussion groups.
  • Read assigned readings.
  • Complete assignments, quizzes, discussion boards, etc. as assigned by instructor.

 

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Download Syllabus

 

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