Course Code:
MAR2011

Credit Hours:
3

Effective beginning:
2023-24

Sections:
001

Course Description:
Using a unique blend of lectures, videos, case studies, class projects, readings, research, and student presentations, this course will emphasize the necessity of marketing in today’s business environment. Particular emphasis will be placed on marketing research, selection of a target market, development of an appropriate marketing mix, and promotion and advertising of goods and services.

Instructors:

As assigned

Assignment/course outline:

See first-day handout.

Discipline-level learning outcomes:

Associates degree in Business Administration Learning Outcomes:  

B-1 Demonstrate knowledge of the principles, practices and supervisory responsibilities of management, and ethical and legal issues in a business environment.  

B-2 Apply general business workplace competencies, including employability skills and office computer skills.  

B-3 Understand business concepts, such as accounting, HR, marketing and organization.  

B-4 Communicate effectively in oral and written form, exhibit college level computation and problem-solving skills, and interact appropriately with people of other cultures or backgrounds.

Course-level learning outcomes:

Means of accomplishing learning outcomes:

In-Person

The instructor will:

• Lecture and lead class discussions.
• Assign readings from textbooks and/or other sources to supplement lectures.
• Provide supplemental materials that align with the material presented in the textbook as appropriate.
• Design assignments, quizzes, discussions, etc., to help students engage with the course material.
• Use other teaching strategies to assist students in examining and understanding course materials as needed.
• Provide timely feedback on assignments.
• Hold weekly office hours to address questions and student needs outside of class time.

The students will:

• Attend class regularly and be attentive to lectures.
• Engage with class discussion.
• Participate in student discussion groups.
• Read assigned readings.
• Complete assignments, quizzes, discussion boards, etc., as assigned by the instructor.

Online

The instructor will:

• Lead class discussions.
• Assign textbook and/or other readings.
• Provide supplemental materials that align with the material presented in the textbook as appropriate.
• Design assignments, quizzes, discussions, etc., to help students engage with the course material.
• Use other teaching strategies to assist students in examining and understanding course materials as needed.
• Provide timely feedback on assignments.
• Hold weekly virtual office hours to address questions and student needs.

The students will:

• Engage with the course regularly.
• Engage with class discussions.
• Participate in student discussion groups.
• Read assigned readings.
• Complete assignments, quizzes, discussion boards, etc. as assigned by instructor.